10-05-2023 9:23pm

This Fall, UCLA’s Herb Albert School of Music starts new music industry bachelor’s program

Anita Johnson-Brown Editor

The UCLA Herb Alpert School of Music has launched a new music industry bachelor's degree program this fall. The program will prepare the students for careers in artist and label management, publicity, music publishing, licensing, and other music business-related fields. It is designed to attract and support transfer students from California community colleges, making it affordable and accessible.

The program will offer innovative coursework and student-led projects and will be taught by a team of experienced faculty members and industry professionals. It is the only program of its kind in the University of California system and builds on the success of the school's most popular undergraduate minor.

UCLA is located in proximity to seven of the top 10 U.S. cities employing music industry professionals within a 50-mile radius. Therefore, it is uniquely situated to operate this curriculum. The music industry bachelor’s degree program aims to empower a diverse community of exceptional students as next-generation transformational thinkers in the music industry, said Eileen Strempel, dean of the music school.

The program has a powerful 12-member advisory board chaired by Warner Records visionary Tom Corson to guide the curriculum. Since the Herb Alpert School of Music was established in 2018, it has consistently appeared on Billboard’s Top Music Business Schools list.

“We need future professionals who have seriously considered many aspects of the music industry, including cultural impact, creative innovation, and operational reality, and bring a fresh, informed point of view to the business,” said Corson, co-chairman and chief operating officer of Warner Records, and chair of the dean’s board of advisors at the Herb Alpert School of Music.

By Anita Johnson-Brown